Connect on a deeper level—personalize buyer experiences     

Find and nurture more sales-ready leads by moving beyond basic email marketing. Connect sales and marketing, automate processes, and make smarter decisions to maximize your marketing ROI.

Orchestrate customer journeys

Easily orchestrate personalized multichannel journeys that deliver the right message at the right time in the right channel to create rewarding relationships.

  • Personalize buyer experiences by orchestrating customer journeys. Use prospect buying behavior and preferences to provide the right message at the right time in the right channel. Deliver messages triggered by purchases, returns, and payments.

  • Run meetings and webinars using direct integration with Microsoft Teams. Simplify event management with an attendee-facing web portal and registration, session, speaker, and venue-logistics management capabilities—including integration with ON24 and other webinar providers.

  • Attract the right prospects by running targeted, multichannel marketing campaigns. Use email, web, events, telemarketing, SMS integration, and LinkedIn integration.

  • Create campaign assets quickly with marketing automation features including configurable templates, reusable content blocks, and design tools. Use Microsoft Power Automate to streamline content approvals.

  • Run business-unit-level marketing with reusable shared campaign content and custom audience targeting.

Align sales and marketing

Create seamless customer experiences through marketing automation, shared data, and business processes connected to Dynamics 365 Sales to productively nurture leads and increase opportunities in the customer pipeline.

  • Create a single view of prospects and unify data with Dynamics 365 Sales across contacts, leads, and opportunities.

  • Identify, target, and close top accounts with personalized, account-based content and nurture activities.

  • Grow and influence your customer pipeline with relevant content and personalized buyer journeys.

  • Track and prioritize leads across all touchpoints with multiple lead-scoring models and sales readiness grades.

  • Increase productivity and improve coordination with prebuilt workflows that automatically hand off sales-ready leads and drive follow-ups. Quickly write and send marketing-branded emails to targeted recipients using the send now feature.

  • Simplify collaboration with familiar Microsoft 365 tools, shared calendars, and cross-team visibility into campaigns and leads.

Make informed decisions

Improve automated marketing performance with AI-driven insights, lead scoring, and custom dashboards, plus gain a 360-degree view of customers through integration with Dynamics 365 Customer Insights.

  • Use simple words and natural language to easily define or view audiences for the segments you want to target.

  • Prioritize leads by setting up multiple lead scoring models. Leverage Dynamics 365 Customer Insights integration to continuously update information about target segments and lead scores based on information from multiple data sources.

  • Improve marketing effectiveness with prebuilt dashboards and marketing analyzers, or build your own custom dashboards.

  • Test and choose the right content using built-in A/B testing with fully rendered dynamic content. Send messages at the right time and improve open rates using the automated scheduler and spam score features.

  • Better understand customer needs by monitoring the customer journey and gathering information using surveys from Dynamics 365 Customer Voice.

Grow with an adaptable platform

Personalize and extend the capabilities of Marketing by easily connecting it with the apps and services you already use. Built-in privacy features help you comply with GDPR regulations and accessibility guidelines.

  • Adapt marketing to your needs using no-code visual editors to simplify build-and-deploy processes for web and mobile apps.

  • Easily integrate data from Dynamics 365 and third-party apps and systems. Automate processes using built-in workflows, or create your own with Microsoft Power Automate.

  • Enhance marketing campaigns and inform target segments. Use customer journey and segment APIs to integrate directly with Marketing and external systems.

  • Market globally while complying with privacy and compliance regulations. Request, capture, and store consent—a core tenet of the General Data Protection Regulation—and drive your marketing activities based on audience consent.

  • Add custom channels to your customer journey through APIs and third-party add-ons to extend your reach.